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The Growing Popularity of Apps

Today it seems there are applications (apps) for everything and anything!

Whether you are looking for an app for entertainment (AngryBirds),news (CTV), banking (TD Canada Trust)or online purchases(Ticketmaster) the App store has the app for you! Apps are constantly being created and developed. It can become difficult to keep up with them all.  Since apps are becoming increasingly popular and successful, many developers are viewing apps as a trend that won’t end anytime soon, and see apps as a great opportunity both socially and professionally.

What is an App?

When talking about apps, we’re certainly not referring to a delicious appetizer you make at home or order from a restaurant.

An app is a type of software that allows you to perform specific tasks. Applications for desktop or laptop computers are sometimes called desktop applications, and those for mobile devices are called mobile apps.

Two of the latest popular social apps are Periscope and Snapchat.

Periscope

Periscope is the new live broadcast app which was recently purchased by social media giant Twitter.  It allows you to record anything on your phone and publish it in real-time for anyone to watch around the world.  The live broadcast gives viewers or followers a chance to interact by allowing them to post comments and chat as well.

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Source: The Huffington Post

Snapchat

Snapchat is a video messaging app.  Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.  These sent photographs and videos are known as “Snaps”. Users set a time limit for how long recipients can view their Snaps.
With the growing popularity of apps some celebrities have added mobile device application creator to their personal brand portfolio.  Ellen DeGeneres, Jimmy Fallon and even Tom Hanks are just a few of Hollywood A-listers to have created their own app.

Ellen Degeneres

The popular comedian has created two successful apps, Heads Up! and Ellentube.

Heads Up!

The object of the game is to have your partner or group guess as many correct answers before time runs out by acting it out or describing it.  The topics can range from naming celebrities to silly accents.

Ellentube

Ellentube is the video destination for Ellen. Find the best and exclusive show content, user submitted videos, celebrity interviews, games, giveaways, and more.

Jimmy Fallon

The Tonight Show host with help from SparkleFarmer created the Tedzy Bear Game app.  The game is about a sleepy bear trying to gather feathers for his pillow.

Check out this video of Jimmy explaining the new game.

 

Tom Hanks

As a collector of typewriters, Tom Hanks created the app Hanx Writer. Hanx Writer recreates the experience of a manual typewriter, but with the ease and speed of an iPad or iPhone.

Tom_Hanks_Hanx_typewritter_App_2

Source: Greek Hollywood Reporter

With a unique purpose, each of these apps has given users a different way to communicate or perform a select task with more ease and convenience than before.

Do you have a service that could benefit by using an online app? Or could you use any of these apps for promotion?

CONTACT NEW MOTTO TO GET THE CONVERSATION STARTED

 

 


Sources:

http://www.gcflearnfree.org/computerbasics/3

http://www.huffingtonpost.co.uk/thomas-church/periscope_b_7145746.html

http://en.wikipedia.org/wiki/Snapchat

http://www.salon.com/2014/08/15/5_apps_by_celebrities_that_are_actually_worth_downloading/

http://www.ellentube.com