Case Study –
Client Success Story:
Ontario Ravioli
Challenges
Brand Modernization: Though widely recognized, Ontario Ravioli sought to update its visual identity and messaging to reflect its new ownership and appeal to a broader, more modern audience.
Digital Adoption: The company required a clear digital strategy, including website upgrades and an eCommerce platform. They also needed guidance on selecting and leveraging government funding programs to support these efforts.
Content & Social Media: Ontario Ravioli wanted a robust social media calendar and consistent content management to extend its reach beyond the loyal, longtime customers.
eCommerce & Loyalty: They planned to introduce a loyalty program through their website but needed strategic and technical support to implement it effectively.
Photography & Videography: To showcase their fresh pasta products and highlight a new era of ownership, Ontario Ravioli required professional photography and video assets.
Project Management: With so many moving parts—branding, government funding, digital, and creative—Ontario Ravioli needed dedicated project management to tie all aspects together efficiently.
Strategy & Approach
- Brand Refresh & Visual Identity Recommendations
a. Envisioned a possible brand development approach—including updated logo & packaging approach, color palettes, and typography—to reflect the company’s heritage while ushering in contemporary design elements.
b. Refined core messaging to highlight Ontario Ravioli’s long-standing reputation for quality and freshness, combined with a new era of innovation and engagement.
- Government Funding & Digital Adoption Roadmap
a. Provided strategic consulting to identify suitable programs and secure government funding. b. Created a phased digital adoption plan, ensuring cost-effective implementation while maximizing return on investment.
- Social Media & Content Marketing
a. Built a comprehensive social media calendar, detailing planned campaigns, thematic content, and seasonal promotions. b. Led content creation, including recipe spotlights, product features, seasonal messaging and behind-the-scenes stories, to engage both loyal customers and new audiences. - eCommerce Website & Loyalty Program
a. Collaborated on the design and development of a modern, user-friendly eCommerce website. b. Integrated a robust loyalty points system, incentivizing repeat purchases and encouraging referral traffic.
- Professional Photography & Videography
a. Organized and executed multiple shoots to capture the fresh, handcrafted nature of Ontario Ravioli’s products. b . Produced short-form videos to highlight the pasta-making process and celebrate the brand’s heritage, perfect for use on social media and the website. - Dedicated Project Management a. Oversaw timelines, coordinated cross-functional teams, and maintained active communication with stakeholders. b. Ensured deliverables met quality standards and were completed within budget and schedule requirements.
Interested in Learning More?
Key Deliverables
Branding & Visual Identity Recommendations
Digital Adoption Plan & Government Funding Consultation
Social Media Calendar & Ongoing Content Management
Fully Developed eCommerce Website with Integrated Loyalty Program
Professional Product Photography & Brand Videography
Comprehensive Project Management Reports & Progress Tracking
Success Outcomes
Approval of Government Funding
Successfully identified and leveraged grant opportunities, helping Ontario Ravioli offset a significant portion of its digital planning costs.
100% Growth in Social Media Engagement
A revamped online presence and improved brand content led to a substantial increase in likes, comments, and shares across all major platforms.
25% Increase in New In-Store Customer Acquisition
The refreshed brand identity and targeted marketing campaigns attracted a broader demographic, expanding Ontario Ravioli’s customer base beyond its core loyal followers within a newly launched Retail Outlet.
Enhanced Brand Perception
Updated visual elements and authentic storytelling through videos and photography revitalized the company’s image, cementing Ontario Ravioli as both an iconic local brand and an innovator in culinary retail.