Category: News + Events

2015 has passed and in its wake a new year, 2016, has arrived. If you’re reading this article then I’m assuming you have decided to either start in your pursuit of professional development or are beginning where you have left off last year. Whether you are a novice or experienced professional, this article will share information to help in your future success – no matter where you are at in your career.

The Importance of Focusing on Your Highest Priorities

As you know, time is money. That’s why “spending” and “wasting” are common ways to express what we do with these valuable commodities. So, it is important to be careful when planning your time.


“7 Habits of Highly Effective People” and creator of the workshop “Focus – Achieving Your Highest Priorities”. He suggests to deliberately think of your highest goal, priority or value in order to be more effective in your daily time-management.

Additionally, he advises to spend 20-30 minutes per week to determine the most important goals and tasks for the coming week. Another 10 minutes should be spent every morning with the same goal in mind to cut down on low-priority tasks.

This is a highly focused approach which will help you detect the most important tasks on your to-do list.  You can consciously choose what will help you achieve your goals while identifying what will not.

This key concept will make it easier to plan your day and week. If you only commit to things which help you achieve your goals, you will free up more time. You can spend this extra time on building important relationships or further investing in your goals.

The Importance of Networking


You have probably heard the statistics before. Most employed people found their job through networking. About 41 percent of people who work made use of their contacts in order to be hired. Only 25 percent used online Job Boards to land that gig. 

Networking is important. It is an effective way to achieve your career goals. It enables you to connect with your target industry, learn tricks of the trade from like-minded people and  provides you with a list of contacts. These contacts will become helpful when you are looking for partners to start a joint venture or help when you need professional advice.

Always operating on the principle of ‘paying it forward’, you also need to be open and willing to help and mentor others.

There are many great guides networking that will help you. They will help you hone your networking skills so you can turn contacts into lasting connections.

For a helpful guide and a book list, check out Top 10 Networking Books for Your Career Success.

Looking to Connect but Don’t Know Where to Start?

If you live in Hamilton, organizations like Hamilton Hive, Innovation Factory or CoMotion on King  have planned a series of professional development events (where you can network as well) for the month of January. See list below.

Innovation Factory

 January 19, 2016 – SURGE Startup Connection

January 20, 2016 – Startup Career Fair

January 26, 2016 – Lunch’n Learn: How to Become Fearlessly Creative

CoMotion On King

January 20, 2016 – Coworking: Why It Works for Hamilton Businesses and How It Can Work for You

January 21, 2016 – Hacking Health Hamilton Cafe

Hamilton Hive

January 20, 2016 – Startup Career Fair

January 28, 2016 – Plug IN: Media Mixer

Hamilton Chamber of Commerce

January 21, 2016 – Innovation & Technology Committee Meeting

January 28, 2016 – Connections

January 28, 2016 – YEP Division Meeting

January 28, 2016 – Business After Business at McMaster Centre for Continuing Ed

If you are ready to bring in new business today (and you are an early riser), visit the BNI Executive Referrals meeting, every Tuesday @ 7am at William’s Fresh Cafe, 47 Discovery Drive, Hamilton, ON. This is a professional group dedicated to passing qualified referrals between fellow entrepreneurs. For more details about BNI Executive Referrals, click here.

Networking – A Success Story


Our president, Kyle Kuchmey, can’t stress the importance of networking enough. He says: “ I can honestly say that 100% of my clients and talent pool can be attributed to networking, either in-person or online through social media and our company’s web presence.”

A great tip to keep in mind when networking, he thinks, is to “find a balance between professionalism and sharing your individual personality and motives. Being professional helps people to trust and rely on you. Expressing who you really are leads to stronger, more meaningful connections.”

His three primary networks in Hamilton include BNI Executive Referrals, Hamilton Chamber of Commerce and the McMaster Alumni Association.

Inspired? Reach out to us and connect with us via LinkedIn, Twitter, and Facebook or drop us a line and tell us your success story.


‘Tis the Season – Celebrate the Holidays by Giving in Hamilton

For many, the holiday season is their favourite time of year. It is a time when friends meet and families get together to celebrate. Among fond memories of past holidays, people seem happier. The city is decorated for the season; snow and store windows add to the festive atmosphere.


Unfortunately however, not everyone has the means to make this time as special as one wishes. Between job losses, layoffs and other events which prohibit a person to celebrate with gifts and dinner parties for loved ones, some struggle to pay bills and are unable to put a festive meal on the family’s dinner table.

Many charitable organizations around town are aware of these difficulties and collect donations. Special food and toy drives in November and December help out families in need to make the holiday season special for everyone.

New Motto actively supports these, so we thought we’d do our part to share some information about just a few of the many important organizations that help support Hamiltonians during this time of year.Unknown

Giving back during the Holiday Season makes sense because there are many among us who are less fortunate and a simple financial donation, food item, a toy or even one’s time can go a long way to helping others get into the Christmas spirit.  Isn’t being charitable towards your neighbours what this time of year is all about?

There are 10 Christmas Registries currently serving the Hamilton community dedicated to making this time a special time for everyone. These registristries are supported by some of the following organizations:

The Good Shepherd Food Bank

Good Shepherd is helping up to 3000 men, women and children in need by providing a free Christmas Dinner on Sunday December 20th, 2015 at the Hamilton Convention Centre. In addition to a festive celebration, each child gets to take home a new Christmas toy and every adult a gift of toiletries. Good Shepherd is also providing up to 3000 families with Christmas Hampers intended to assist them in making a Christmas dinner.

To sponsor a family simply call 905.572.6435.

Neighbour 2 Neighbour

N2N provides approximately 1600 families with food for the holidays, grocery store gift cards, comfort foods and holiday treats. Gifts and stocking stuffers are available for children up to 12 years of age.

If this sounds like a charity you would like to support, you can drop off food donations Monday to Friday from 9:30 a.m.- 3:30 p.m. and Thursday until 8 p.m. at their Hamilton location situated at 28 Athens Street.

You would like to make a financial contribution instead? Great! For every dollar that is donated N2N raises $5 worth of food! You can donate here.

United Way 


This organization is partnering with McCormick Canada this Holiday season to provide healthy meals to families. McCormick Canada promised to donate $5,000 to the United Way for every 1000 likes its Facebook page receives – up to a contribution of $30,000 – to help communities across Canada! You can find their Facebook page here and show your support until December 28th.



The Frances McCrone Toy and Food Drive at McMaster University


“Members of the campus community are reminded at this time of year that supporting their community – be it McMaster, Westdale or Hamilton – is a critical and essential way they can showcase their exemplary citizenship. “ – Ben Chapdelaine, Associate Director, Annual Giving

If you are interested in helping out your community this Christmas, you could start a toy or food drive in your office, residence or department and drop off your unwrapped donations at a collection box in one of McMaster’s libraries (Mills, Innis, Thode or the Health Science Library). The last day to drop of items is December 18th. If you are unsure of what to give, how about toys, books, craft kits and puzzles for infants and toddlers and gift certificates such as movie tickets, sport items and equipment for older children? Items for family pets are also welcome. Whatever you decide to gift, we are sure it will make a child or pet at the Salvation Army’s Christmas Toy Bureau very happy.

If you have any further questions please contact Eden McLean at 905.525.9140 x27099.


Between Black Friday sales, busy work weeks and family gatherings it is easy to forget how fortunate many of us are – Good health, a safe home and food on the table are everyday advantages that, sadly, not every family has.  A recent study concluded, that money really can buy happiness – but only if you give it away (in “A Year of Living Generously” by Lawrence Scanlan). We  hope you are inspired to put this study to the test and donate to one of these very worthy charities this holiday season.


The success story of Mark Scattolon and Fabian Raso’s Hangry App began simple enough: two college students trying to revolutionize the way we think about food.

While standing in line to get that daily breakfast bagel and coffee combo, Fabian realized that his life would be significantly easier if he could simply pre – order his food and then pick it up – thereby skipping the line and actually making it to his morning classes at Queens University.

All it took for the Hangry App developers was this light-bulb moment and a series of strategically planned and fortunate events, which since then have helped the two create big waves.


In 2014, the app made an appearance on Hamilton’s own Lion’s Lair and won $15,000. In February of 2015 the two were both accepted into Futurpreneur Canada’s financial program to help grow their business. A week later met with then prime-minister Stephen Harper who admittedly said that he gets “hangry all the time”.


“Hangry” –a hybrid between the words hungry and angry– has recently been added to the online Oxford Dictionary in late August under the explanation “being bad tempered or irritable as a result of hunger”. 

The real breakthrough however will likely be the collaboration between the app-makers and the three cast members of the Dragon’s Den: Michele Romanow, Joe Mimran and Michael Wekerle. The episode, captured in May and released late last month, depicts the entrepreneurs receiving $120,000 in exchange for 20 per cent of their company.


What was most enticing in addition to Hangry Apps clever promise to skip the line, is the in-app feature that lets participating restaurants collect analytical data on its clientele, use the information to send special promotional offers and reward them with loyalty points.

These Apps might change the way Restaurants think

Recent research by Crone Consulting on Apps like Hangry concluded that “every quick-service restaurant should have a mobile express lane” in two years from now.

Is this a look into the future?

According to Marshall McLuhan it could be. The “medium is the message” may once again strike the landscape and change the way people organize their day. Apps like Hangry may not only save people time and add to their convenience, they may also trigger a drastically new blueprint to the quick-service industry.

Richard Crone estimates that a plan to incorporate these Apps into their business strategy may cost up to $25,000 due to retrofitting computer systems, redesigning restaurants, customizing apps and training employees. However, it could also come with an up to 30 per cent increase in total traffic.

“The hardest part”, according to Starbucks spokeswoman Mills, “is just customer awareness”.

Getting customers in on the secret of convenient and no-nonsense attitudes towards waiting in line shouldn’t be too hard – after all, it’s a great product.

New Motto thinks that with the right social media strategy and marketing campaign it should be easy to convert and enlighten customers to the new way of foodism in the 21st century.




By: Alene Couture Kuchmey

This year I’m “celebrating” 21 years of type 1 diabetes, virtually complication free.

From the JDRF (Juvenile Diabetes Research Fund) website: “Type 1 diabetes (T1D) is an autoimmune disease in which a person’s pancreas stops producing insulin, a hormone that enables people to get energy from food. It occurs when the body’s immune system attacks and destroys the insulin-producing cells in the pancreas, called beta cells.”

JDRF - T1D Looks Like MeThe year before I was diagnosed with diabetes I had pneumonia. I believe that my body’s reaction to that illness as well as genetic factors are the reason that I have diabetes today. It had nothing to do with a sedentary lifestyle or my diet. I hope to break some of the stereotypes and preconceptions that people have about this disease.

My paternal grandmother had type 1 diabetes as well. She died when I was two and she was in her early fifties of complications of the disease. She boiled and sharpened glass syringes, didn’t have a home glucose monitor (they weren’t invented yet), and had to carefully watch what she ate starting only about three decades after the discovery of insulin. And she became ill very early on.

My life with diabetes has been so much different than hers. I test my blood-glucose whenever I feel the need to, typically 7-8 times a day, I wear an insulin pump, I can eat what I want, when I want. I have hope for the future. And although I never really knew my grandmother, I always have her in my thoughts when I am having a difficult time. We have come so far.

This still doesn’t make it easy. It’s a constant struggle. So many different things effect my blood-sugar: stress, exercise, hormones, nursing my infant daughter, and of course food. I have better tools to manage my condition, but they are not always perfect.  We still have a long way to go.

I never imagined that I would see a cure in my lifetime until the JDRF shared the news that they were working on encapsulation therapy. Islet cells, the cells that make insulin, the hormone that my body does not produce, and regulate blood-glucose, would be implanted into my body. Unfortunately, the islet transplantation alone isn’t a good option because the immune system will always attack the donor cells, which means the patient would have to take anti-rejection drugs. Encapsulation therapy is a promising alternative to just transplanting the cells alone, because it is one way to disguise the cells from the immune system. They have recently begun trials for encapsulation therapy in Alberta. I hope to one day be the recipient of donor islet cells.

Until then, I worry about the damage that has been caused to my body so far. I worry about the years that have been taken from my life. I worry about T1D continuing in my family line. I also worry about the family and friends I have with Type II Diabetes. I don’t know as much about T2D, but I see the damage that it can cause. If you had T2D and are reading this, please know that if I can hold onto my health for so long, you can do the same, if you are still in the early stages of it, and if you work very, very hard.

I will continue my journey with a positive frame of mind, and I will do my best to maintain my health, but this is not something I can do alone. Thank you for reading my story, if you are so inclined, please make a donation to the JDRF:

What is Supercrawl? 

James Street Supercrawl logo


Started in 2009 by Hamilton artists and community leaders, Supercrawl was created to enhance cultural experiences including the arts, music, fashion, performance, crafts and food and build on the James Street monthly Art Crawl.  Over the past six years, Supercrawl has grown in popularity, going from a one day to weekend long block party.

This free event will take place on James Street North in downtown Hamilton and runs from September 11-13.


Fred Penner appeared at Supercrawl

Fred Penner Source:

What to expect?

Supercrawl is Hamilton’s premium block party with live music from local and global artists, food trucks and more.  As in years past, there will be four stages for viewing pleasure, showcasing the entertainment.

A family zone is available, filled with activities for young children and parents.


Music Lineup

Artists from Canada & US have been announced to perform during the two day festivities.  Indie rockers and Hamilton natives, @BlackRhinoRiot, @CorbLund, @daniellanois, @alyssaleclair and @Monster_Truck_ are among the 50 + musical acts scheduled to showcase their talents at Supercrawl 2015.

Monster Truck Source:


To keep up with the festivities all weekend and share your experiences, check out Supercrawl’s social media pages.


Twitter: @supercrawl

Instagram: supercrawl

And if you are attending Supercrawl 2015 or simply want to discuss it, join the conversation by using the hashtags #Supercrawl2015 & #HamOnt.

For further information about the music lineup, vendors and more visit



I recently attended the WordCamp Hamilton 2015. For those of you who don’t know, WordCamps are community-organized events that are put together by WordPress users and developers.

This event had two tracks, one for beginners/bloggers/designers and one for more advanced developers.  Each track had seven one-hour sessions with an expert speaker sharing their knowledge and information on a specific topic involving WordPress.

I attended the beginners track, since I’m relatively new to the whole WordPress world.  When I began my new role as Communications Coordinator, my level of knowledge of WordPress was below basic. However, I acquired those tools and skills quickly, learning as I go.  In my position, knowing how to operate WordPress is crucial, as our company is a great supporter of WordPress.

I sat in on four presentations during the event, including:

  • WordPress 101
  • 10 Steps To Build A Better Site For Less Than $100
  • Getting Started with Child Themes, and
  • The Art of Pinterest for WordPress.

WordPress 101 by Shanta Nathwani

This first presentation gave a review of the difference between and  To get right to the point, if you want to run your business off of WordPress and own the domain, is the one to use. is more for personal use, if you like to blog in your spare time. allows you to do more with your site, modify themes, add plugins and much more.  If you have a blog and want to change over to, it’s possible, it just comes with a fee.

New Motto’s team of experienced web developers are experts at creating functional WordPress websites. From the initial steps of choosing your theme to bringing your final website live on the internet, we will develop a WordPress website that suits your brand and vision. Learn more about our web development services here.

Getting Started with Child Themes by Nick Adams

Now, like most beginners to web design and development some of the topics were a tad advanced for me.  For example, the Child Themes presentation, I thought it was literally about child-themed websites.  Boy was I wrong, it is a completely different term and concept.  “A child theme is a theme that inherits the functionality and styling of another theme, called the parent theme. Child themes are the recommended way of modifying an existing theme.” – WordPress Codex. To put it in simple terms, speaker Nick Adams used this example: Your Parent Theme is like your head. Your Child Theme is like a hat. Customizing the Child Theme is like changing the hat. Updating the Parent Theme is like getting a haircut.

When developing a WordPress website, New Motto uses a child theme to make certain customizations to your website. Making customizations using a child theme allows you to update your parent theme (for example, if an updated version of the theme becomes available) without the fear of those customizations being overwritten.

The Art of Pinterest for WordPress by Ruth Maude

The last presentation I attended was quite interesting, it was discussing how to make your blog post Pinterest-friendly.  What intrigued me about this topic was the fact Pinterest is so much more than it appears. Pinterest is not just for browsing do-it-yourself ideas, design, make-up, fashion or baking ideas.  Using Pinterest for your business is a way to build your reputation in a niche market.

You can integrate Pinterest into your WordPress website in a variety of ways, including verifying your website with Pinterest, creating a “Follow Me” button,  or displaying a Pinterest board in a sidebar widget.

WordCamp is very informative.  It’s a great way to meet new people who are either starting up or are in web development/social media. Whether you are a beginner or advanced learner/developer these sessions shared a great deal of knowledge.

To stay connected with all the latest WordCamp news follow them on Twitter: @WordCamp and for more information and upcoming WordCamp conferences check out: If you would like to read more about the speakers, I’ve included the links to their presentations under Sources, below.

Check out the free swag we also received.  Who doesn’t like receiving free stuff?


Photo Credit: Jennifer Hanhan

Thank you WordCamp Hamilton for a very informative day! I learned a lot of new things and some things I still don’t understand. 😉

I also connected with new individuals, bloggers and developers who shared their experiences as well.

Looking for help with WordPress web development for your business?



Remember when you could only watch the news? Now the words hashtag, tweet, post, Facebook, and Twitter are all part of the broadcast news vocabulary.

With the rise of social media, new ways of communicating with news networks have emerged.  Through the internet and social media platforms, viewers can openly voice their opinions, concerns, likes and dislikes.

If you are a regular viewer of news programming you will notice these changes that have occurred over the last few years.  When watching the morning or evening editions, the following are often involved:

  • Using hashtags (#) to join the conversation
  • News anchors commenting on trending topics
  • Displaying news channels’, journalists’ and guests’ Twitter, Instagram or Facebook pages to connect with or share
  • During interviews, questions can be taken via social media

A few prominent examples of TV News channels or programs that incorporate these social media tools in their broadcast are CHCH TV, CTV Canada AM and BNN (Business News Network).


Hamilton, Ontario’s TV channel uses social media in many different ways.  Throughout their news broadcast they will mention topics that are trending online.

One specific show, Square Off,  has hosts Mark Hebscher and Liz West debating the issues of the day.  Square Off allows viewers to have their say too, near the end of the program time is allotted for viewers to share their opinions.  Viewers can weigh in through email, Twitter @SquareOffCHCH or by phone 905-522-1101 or 1-888-632-6680 ext 230.

CTV Canada AM

Canada AM gets viewers’ day started with the latest local, national and international news, business, weather sports and entertainment.


Source: CTV Canada AM website


Source: CTV Canada AM website

Twitter accounts/handles are displayed when introducing the news anchors and guests that are being interviewed, allowing viewers to tweet their thoughts, comments, and potentially connect with the host or guest to learn more.  Their Facebook page allows viewers to read, share and comment on news posts and stories.


Business News Network (BNN), is Canada’s only all business and financial news channel. BNN features live interviews with CEOs, as well as financial and market professionals across North America and around the world. Through their programming, their hosts take questions from viewers that are interested in the latest business news via phone, email and Twitter.  BNN shares news on their Facebook page to allow viewers to comment on their posts as well.


Source: BNN website


Source: BNN website

Having viewers take part and have their say through the broadcast engages the audience and encourages them to share their opinion and ask important questions that may be on the minds of others witnessing the program as well.

We’ve moved into the online age and many individuals get their news from Facebook and Twitter.  Pew Research Centre for People & The Press, found 33 percent of young adults got news from social networks the day before, while 34 percent watched TV news and only 13 percent read print or digital newspaper content.

Overall, the study says, the major trends driving the growth and change of digital news are social media, as well as the rapid adoption of mobile internet devices. Whether you get your news from watching the daily TV broadcast, online, or a combination of the two, staying connected to the audiences/viewers through social media is now an integral part of TV news programs.

Social Media can allow you to open two-way communication with people, share important information, collect feedback, and more. Are you looking for a new way to connect?



Film adaptation is the art of transferring written work into a feature film.  The most common form of film adaption is based on novels.  Other film adaptations include autobiographies, comic books, scripts, and plays.

You are likely no stranger to viewing a film or video production that was originally a piece of written work.  Many novels have been turned into films. “Between 1994 and 2013, 58% of the top grossing films in the world were adaptations.”  History has shown us that adapting best-selling novels into films is a popular trend.  In many cases the film becomes more popular than the novel itself.

Bestsellers and historically acclaimed pieces such as Gone with the Wind, The Great Gatsby, The Firm, Schindler’s List, The Da Vinci Code, The Godfather, Jurassic Park, Silence of the Lambs, and The Lord of the Rings saga were all brought from text to the big screen.  More recently these three series have made the same move:

  1. Harry Potter
  2. The Twilight Saga
  3. The Hunger Games

Harry Potter

Harry Potter is a fantasy novel series written by British author J.K. Rowling.  Harry Potter is a seven part series that chronicles the adventures of young wizards Harry Potter and his friends Ronald Weasley and Hermione Granger.  All of whom are students at Hogwarts School of Witchcraft & Wizardry.

The series quickly gained popularity and success after the release of the first novel, Harry Potter and the Philosopher’s Stone in 1997.

  • Eight part film series, the seventh novel was split into two films.
  • Highest grossing film series as of October 2014.
  • Brand is worth in excess of $15 billion.
  • Harry Potter themed attractions have been created at several Universal Parks and Resorts.


The Twilight Saga

Twilight is a romance fantasy novel series written by American author Stephenie Meyer. Twilight is a four-part series that chronicles the highs and lows of a relationship between a human teenager and a vampire.

The success of the novels and films generated major buzz for upcoming actors Robert Pattinson, Kristen Stewart and Taylor Lautner.

  • Five part film series, the fourth novel was split into two films, all released between 2008 and 2012



The Hunger Games

The Hunger Games is a series of three adventure novels written by American author Suzanne Collins. The Hunger Games series follows Katniss Everdeen as she continues to rebel/fight against a dictatorship known as The Capitol.

  • Four part film series, the third novel will was split into two films.  With the last film, The Mockingjay Part 2, to be released in November 2015.
  • The trilogy has sold more than 65 million copies in the United States alone.
  • With the three films released already, The Hunger Games series is the 16th highest grossing film franchise.



The works of many other authors have been adapted into film form, William Shakespeare, Jane Austen and Charles Dickens just to name a few.  Two notable authors that come to mind that have generated several novel to film adaptation are:

  1. Nicholas Sparks
  2. Stephen King


Nicholas Sparks

Nicholas Sparks is an American novelist, screenwriter and producer,  who is best known for his romantic drama novels.  Ten of those novels have been adapted into a film, with the latest released in April 2015.

  • Message in a Bottle
  • A Walk to Remember
  • The Notebook
  • Nights in Rodanthe
  • Dear John
  • The Last Song
  • The Lucky One
  • Safe Haven
  • The Best of Me
  • The Longest Ride



Stephen King

Stephen King is an American author of contemporary horror, supernatural fiction, suspense, science fiction and fantasy.  His novels and short stories have sold over 350 million copies, with many also having been adapted into feature films, including:

  • Carrie
  • The Shawshank Redemption
  • The Shining
  • The Green Mile



Producing content on multiple platforms allows individuals to experience something in different ways.

Have you ever heard the statement “seeing is believing”? It may not apply to everything, however taking print or an idea and using it to create video can develop someone’s understanding of it – allowing them to have a better grasp of the words or concept and to visualize a process, action or situation in a way they had not considered or imagined.

Do you have printed material you need adapted for the camera?




You’ve heard about the breakout musical artists that found fame online (for more information on that, read Shawn Mendes and Walk Off The Earth find music success using Social Media),  but they are not the only ones.  A few other individuals have achieved success by posting online tutorials about beauty/makeup/fashion, comedy sketches and other content and videos as well.

YouTube and online stars and series have grown in popularity so much, that they have their own community and fans.  Award shows like The Webby Awards and events like DigiTour and #YouTubeFanfest now exist to celebrate this growing community.

The Webby’s

The Webby Awards is the leading international award honouring excellence on the internet.
Since their creation in 1996, The Webby’s reflect on the growth of the internet and honours excellence in five major media types.

  1. Websites
  2. Interactive Advertising & Media
  3. Online Film & Video
  4. Mobile Sites & Apps
  5. Social

“The Webby Awards is the internet’s most respected symbol of success.  Receiving nearly 13,000 entries from all 50 states and over 60 countries worldwide.”


DigiTour is an event that brings your favourite YouTube and Vine stars to you via the world’s first all ages social media tour.

The tour features Hayes Grier, Aaron Carpenter and many more.

The 19-city tour makes a stop in Toronto on June 13, 2015 at Echo Beach. Click here to see the schedule.

YouTube Fanfest

YouTube Fanfest brings YouTube’s biggest superstars from around the world together on stage for unique live shows.

This year’s event took place May 2, 2015 at Yonge & Dundas Square in Toronto and included:

  • Free showcase featuring 12 YouTube stars
  • Hosted by YouTube funny lady Jenna Marbles
  • Also appearing Bethany Moto and more
  • Each star has over 1 million subscribers
  • 3 hour red carpet event
Source: Google Images

Source: Google Images

As the popularity of online stars grow, so does the possibility of global fame through viral videos. Individuals post their content online hoping to build a niche following and expand from there, whether they are a musician, actor, talent scout, or expert.  The fans who may discover these individuals play a major role in spreading the word through e-mail, online forums and social media.

The uses of the online world are expanding everyday, becoming the norm for individuals to enjoy TV shows, movies, listen to music, and many more everyday activities.

As you can see, there are now award shows and events to honour and recognize the online community; but despite growing popularity they have not yet trumped more established media award ceremonies such as the Oscars or Grammys.

These online events have yet to create as much buzz or recognition as the more-historic Awards shows broadcasted on primetime TV. The Webby’s is not a “must-see” event for the masses…yet. However it may just be a matter of time before we all tune in to honour online media achievement in addition to feature films and music artistry.

Are you working on a concept for your viral video or social media campaign?



While using search engines like Google, Bing, and Yahoo! is not complex, the factors that determine the search results are.  Looking up something on the internet may seem simple enough, but there are many factors that determine how the top search results are ranked or indexed, for example, Google uses over 200!

When you are searching the internet for specific information, the search results that appear depend on the wording and phrases being used in your query.  As a result, websites attempt to generate content to match what users are looking for.

For example, if you search for “the best chocolate chip cookie recipes”  or “where is the best place to eat in Hamilton?” the search engine will pick up on the keywords and direct you to the sites that best match your search (in it’s humble opinion).  The more trusted, optimized, and popular the site is, the more likely it is to be in the top search results.


Photo Source Google Images


What is SEO?

SEO stands for “search engine optimization”.  SEO is the process that affects the visibility of web pages in a search engine’s natural results.  SEO best practices and tools are used in website content and branding.

Reasons why companies use SEO on their website:

  1. To direct and build online traffic to the site
  2. To be in the top search results for their industry
  3. To increase their reputation, recognition and/or popularity

The three things above can be achieved by:

  • Improving the website’s interaction with users and search engines
  • Making it easy for users to find content
  • Offering quality content and services


How SEO works?

SEO is about improving how a web page is ranked and indexed.  One of the principal ways of achieving this is by having content match the keywords being searched.  SEO-optimized web sites utilize strategy, technique, tactics and finesse.

Why is SEO Important?

The importance of SEO optimization is it can improve the search engine ranking and visibility of your website and have a profound effect in determining the impact of your online presence. Embedding SEO keywords and best practices into your website is a necessary step.

If your website contains interesting content, it will increase your recognition and credibility.  Once the website has garnered traffic, the main goal is to keep visitors coming back to the site.

Continuing to promote the website may bring frequent visitors. By adding new quality and useful content, updating regularly, it will keep users interested and engaged and improve your SEO as search engines will identify your site has new content (which is one of the many factors considered).

Four, among the many, ways websites can optimize their web pages are:

  1. Optimize URLs
    include keywords in URLs
    less than 100 characters in length
  2. Title Tags
    include keywords in title of the web page or post
    less than 65 characters
  3. Heading Tags
    include keywords in headings within the content for better SEO results
  4. Keywords in Content
    use keywords throughout content of web pages
    include variations of keywords

Good SEO allows your site to be among the top ranked, top viewed and gain a good reputation – meaning you have a website that is trusted, reliable, and often updated with fresh and quality content.

Is your website gaining as much traffic as it can? Is it’s content out of date?



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