Our Digital Consultants
Meet the Team
Kyle Kuchmey
President
Combined Hon. BA, McMaster University
In Canada’s top 1 percentile of digital advisors: Kyle’s experience as an approved digital advisor for the Canada Digital Adoption Program (CDAP)–one of only ~1000 approved firms across Canada, where he has helped over 100 Canadian businesses build a robust digital adoption plan, solidifies Kyle as a proven project leader with a track record of success in digital transformation and strategic communication, trusted by both public and private industry leaders.Â
Founder and Leader in Digital Transformation: Kyle Kuchmey is the founder of New Motto, with over 15 years of experience leading digital transformation projects across various industries. Kyle’s leadership skills have been recognized through prestigious awards. Kyle received the President’s Award for Outstanding Service in 2012 from Patrick Deane, President & Vice Chancellor of McMaster University, for his digital communication contributions as a member of the university’s 125th Anniversary Committee—earning the highest honour given to non-teaching employees. Kyle was named one of Hamilton and Halton’s 40 Under Forty Business Achievement Award recipients in 2013, which highlights his role as one of the next generation of influential business leaders. Â
Adam Scime
Senior Project Manager
Hon. BCom, McMaster University
Branding and Marketing Expertise: Adam brings extensive experience in strategic branding and marketing, consistently demonstrating his ability to create compelling, cohesive brand identities and marketing strategies. His strong foundation in these areas has enabled him to successfully lead projects that clearly position organizations, enhance brand visibility, and effectively engage target audiences.
Strategic Project Management Expertise: Adam specializes in creating strategic marketing and branding plans that clearly convey a client’s unique identity. His talent for simplifying complex messaging into clear, compelling communications has consistently delivered impactful results, driving audience engagement and elevating brand visibility.
Adam Scime
Senior Project Manager
Hon. BA, McMaster UniversityÂ
UX and Design Expertise: Natasha Murji brings over 10 years of experience in design. With a B.A. in Multimedia and Economics and a postgraduate certificate in UX, Natasha offers strong design, video editing and multimedia experience.Â
Proven Experience Managing Complex Projects: Natasha excels in simplifying complex topics through clear and intuitive design, including infographics, interactive e-learning modules, and multimedia content. Her UX-focused approach ensures that visuals and videos created by New Motto effectively communicate complex information in an accessible, engaging manner.
Wayne Williams
Director
Dip., Radio & TV Broadcasting, Niagara College
Background in Media and Broadcasting: With over 25 years in radio and 15+ years in video production and photography, Wayne Williams is a seasoned expert in visual storytelling and content creation. His experience working with major Canadian radio stations has honed his ability to engage audiences through the power of voice, sound, and timing—a skill that seamlessly translates into his videography and photography work.Â
Videography & Photography Expertise: Wayne specializes in capturing brand identity through compelling visual content, with expertise in composition, lighting, and narrative-driven video production. He simplifies complex topics, such as health risks and conservation efforts, into engaging, audience-friendly media.Â
Sarah Hanlon
Content Specialist
MA, McMaster University
Strategic Communications Expertise: Sarah Hanlon brings over 10 years of experience in public relations and strategic communications. With a Master of Arts in Communication and Media Arts, she offers a deep understanding of media engagement and audience-centered messaging. Her professional background includes leadership in campaign development, media relations, and stakeholder communication across both public and private sectors.Â
Creative Messaging and Audience Engagement: Sarah enhances projects with her expertise in social media management, creative writing, and event planning. Her thoughtful, strategic approach ensures that each message is tailored to resonate authentically with its target audience. Whether shaping brand narratives or coordinating outreach efforts, Sarah’s communication style is clear, engaging, and rooted in storytelling principles that drive connection and action.Â
In addition to our experienced leadership team, New Motto is supported by ~30 media contractors. Our contractor team’s support quality has been proven through years of collaboration with New Motto. Their specialized services bring high-performance output, timely delivery and value to each of our clients’ businesses.
Our Address
New Motto Inc.
C208B-777 Bay Street
Toronto, Ontario M5G 2C8
Contact Us
+1-866-497-8589
info@newmotto.ca
Office Hours
Mon-Fri: 9am – 5pm
Sat-Sun: Closed