What is CRM Software and How Can It Help Businesses Thrive?

by Samantha Terry | Jun 21, 2024 | Uncategorized

CRM – or Customer Relationship Management – is a software designed to help businesses manage their interactions with current and prospective customers. Most businesses engage with customers across many channels (email, website, social media, etc). If data...

How Do Businesses Expand Their Digital Reach With AI?

by Samantha Terry | Jun 21, 2024 | News + Events

Whether shopping is done online or in-store these days is less of an issue for businesses across Canada than whether or not their customers trust their brand. According to this research by PwC company on Canadian spending habits and financial concerns, the biggest...

The Power of Adopting Analytics and Marketing Dashboard Software

by Samantha Terry | Jun 21, 2024 | News + Events

Here’s something that may sound like common sense: the software businesses invest in can help them boost revenue and grow ROI, including analytics and marketing dashboard software. Yet, not everyone is familiar with all the tools available on the market these...

Navigate the Funding Maze: How a Funding Advisor Can Transform Your Access to Funding Opportunities

by Samantha Terry | Jun 21, 2024 | News + Events

When looking to access funding opportunities, choosing a funding advisor can significantly enhance your chances of success. A funding advisor will create a strategic plan tailored to your business needs, which can be your gateway to obtaining various loans, grants,...

Marketing for non-profit: How to leverage AI for non-profit marketing strategies

by Samantha Terry | May 28, 2024 | News + Events

Non-profits face unique challenges when it comes to marketing. Limited budgets, resource constraints, and the need to reach both diverse and niche audiences can make it difficult to develop effective marketing strategies.  However, AI in digital marketing offers...