Discover how a Canadian manufacturer used B2B financing to fund a $15K digital ads campaign—and turned it into over $160K in sales. Learn how financing a marketing campaign can accelerate growth.
The Challenge: Limited Cash Flow, High Growth Potential
A small-sized Canadian industrial equipment manufacturer had recently revamped their product line and wanted to expand into new markets. They had a clear opportunity to scale—but limited cash flow was holding them back from launching the digital ads campaign they needed to generate new leads.
The Solution: Financing a Marketing Campaign
Instead of putting their growth plans on hold, the company chose to finance their marketing campaign using a $15,000 same-day financing approval plan. Within minutes, they were pre-approved for the full amount, with no impact on their credit score (due to the lender’s soft credit check process). They got financed with simple terms that worked with their budget.
What the Campaign Included:
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Paid LinkedIn Ads targeting operations managers and procurement teams across Canada
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Google Search Ads focused on industry-specific keywords
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Retargeting ads for warm website traffic
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Conversion-focused landing pages built to capture leads
Results After 3 Months:
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$15,000 investment
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$4.8K in financing costs (approx. 12-week term)
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15 qualified leads generated
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4 new customers closed
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$162,400 in net new sales, tax not included
ROI Breakdown:
For every $1 invested through financing, the company generated over $10 in return. More importantly, the campaign opened doors to new long-term contracts and distributor relationships.
Why Financing a Marketing Campaign Makes Sense for B2B Companies
In B2B industries like manufacturing, sales cycles can be long and cash flow can be tight. Financing gives companies the flexibility to act when the opportunity is right—without waiting for the budget to catch up.
Key Benefits:
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Access growth capital without dipping into operations cash
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Align payment schedules with campaign results
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Move quickly on time-sensitive opportunities
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Maintain momentum with consistent lead generation
Explore B2B Financing Options for Your Business
Ready to fund your next campaign? Learn more about our financing partners and see if you’re eligible:
Keywords: B2B financing, financing a marketing campaign, digital marketing funding, business growth capital, Tabit Flex Plan, lead generation for manufacturers