Here’s something that may sound like common sense: the software businesses invest in can help them boost revenue and grow ROI, including analytics and marketing dashboard software.
Yet, not everyone is familiar with all the tools available on the market these days, or the functions they serve – or how to use them, train their team on incorporating them into their daily work schedules, or how to troubleshoot problems as they arise.
That’s where New Motto comes in. We provide strategy consultation, help you to access funding opportunities, and work with you and your team throughout the integration process (if you need and want us to)!
The purpose of this blog is to help you understand what specific value lies in adoptiong analytics and marketing dashboard technologies into your business.
Keep reading to find out:
- What are analytics and marketing dashboard technologies?
- How do analytics and marketing dashboard technologies help SMEs grow?
- What are the best analytics and marketing technologies available?
- How to get your staff set up on new software
What Are Analytics and Marketing Dashboard Technologies?
The ultimate purpose of analytics and marketing software is to help businesses gather consumer insights.
That means: understanding what your consumers are drawn to in terms of your marketing strategies, and what your consumers are purchasing of your products and/or services.
Once you have measurable data, you can make very specific, consumer-focused decisions that will concentrate your efforts (and money) into the areas that consumers are actively engaging with.
The goal is that these efforts will result in better return on investment in all areas of your business.
Let’s talk about the specifics.
Analytics technologies
Analytics technology refers to the tools and techniques used to collect, process, and actually analyze consumer data.
With software that automatically analyzes your consumer data, you can gain insights into consumer choices, and make data-driven decisions that will hyper-focus your investments in marketing, sales strategies, product development, and more.
Examples of analytics technology include:
- Business intelligence tools
- Data visualization software (dashboard technology)
- Machine learning algorithms
Marketing technologies
Marketing technology (or “martech” if you want to get jargony) refers to the tools and platforms used to manage and execute your marketing campaigns.
These technologies include:
- Email marketing software
- Social media management tools
- Customer relationship management systems (CRMs)
- Content management systems (CMS)
- Marketing automation software
You can probably see how these technologies working together behind the scenes for your business might help your staff and grow your ROI.
Let’s look a little closer at the benefits to your business.
How do Analytics and Marketing Software Help Businesses?
Analytics and marketing technologies that work together allow businesses to:
- Collect, analyze, and act on data to improve marketing campaigns, optimize customer experiences, and drive business growth.
- Improve customer insights by gaining deeper understanding of customers’ behaviours, demographics, and preferences.
- Enhance customer experiences by tracking and analyzing consumer interactions across multiple channels (like email, website, social media, etc).
- Understand consumer pain points and areas for improvement.
All of these together equate to better customer experiences and higher conversion rates.
Also Read: AI project management: Using AI for construction and engineering industries
How does a better customer experience lead to better conversion rates?
Your consumers want fast, easy, convenient access to products that they want or need at that moment.
That means your online customer tools need to be top-notch.
In order to be top-notch, you need to know what your consumers want – and then give that to them.
Using analytics and marketing technology to track the success of your marketing campaigns, your business can make decisions that optimize investments and increase ROI.
Analytics and marketing technologies also reduce business costs
In addition to increasing ROI with consumer-focused data, you can also reduce your in-house costs by investing in these technologies.
Automating your marketing processes will reduce repetitive tasks like email marketing campaigns, social media scheduling, and real-time data collection.
You use technology to streamline your internal processes and free up your humans to focus on the really important stuff – like customer relations, making sales, and campaign strategy development.
What are the best analytics and marketing technologies available?
Ultimately, the best analytics and marketing technologies for SMEs will depend on your unique needs, budget, and goals. It’s important to consider all your options and evaluate your own needs before making a decision about which technology to invest in.
We will work with you and your team to determine which types of software or technological device upgrades your business needs most, and we’ll help to guide you through the process of choosing and adopting that technology with a digital strategy document prepared specifically with your business and your unique needs in mind.
Related: How to navigate the funding maze: how a funding advisor will help you access funding opportunities.
The Importance of Strategic Planning with Funding Advisors and Digital Advisors
Adopting analytics and marketing dashboard software can be expensive, but it’s a worthwhile investment for your business. Funding opportunities are available to help cut these costs, making it feasible for SMEs to embrace these technologies.
However, it’s crucial to work with experienced funding advisors and digital advisors to create a strategy before making any decisions. Knowing what you’re trying to achieve is essential. Simply jumping on the latest AI or tech trend without a comprehensive plan can lead to wasted resources and unmet expectations.
A well-thought-out strategy ensures that analytics and marketing technologies are fully integrated into your business processes, aligning with your specific goals. This approach maximizes the return on investment and helps your business leverage the full potential of digital advancements.
Related: How to leverage AI for non-profit marketing strategies.
Getting Set up with Analytics and Marketing Software
First thing’s first – explore funding opportunities that can help you invest in digital development projects like analytics and marketing technologies.
Our team of funding advisors and digital advisors can assist you in finding and applying for these opportunities, ensuring you get the financial support you need.
Our team can help install and onboard your team with new software
If you’re ready to boost your ROI and enhance your technologies, you can reach out at any time on our website to starta LiveChat using the feature at the bottom right corner of the web page.
We’ve been helping businesses with digital development for years, and we’re always excited to work with new SMEs who want to make improvements.
We look forward to hearing from you!