Market Research & Brand Health Tracking
New Motto Inc. delivers end-to-end quantitative research programs designed for public-sector and regulated industries in Canada. From participant recruitment to trend reporting, we provide reliable, representative insights that inform strategic decision-making.
How We Collect Data
Research Firms
Leverage our curated research firms, such as Léger, Ipsos Canada, and MaRS Market Intelligence.
Digital Analytics
We commonly leverage our clients’ available data to gain immediate current-status insights and identify future trends.
Knowledge Recruitment
Our full-service media team supports visually dynamic content to draw in survey participants.
Surveys & Virtual Focus Groups
Leveraging respondent samples of N = 1000 and higher, our team guides or administers online survey forms and interviews.
Data Quality Standards
Recruitment & Sampling
n=1,000+ Ontario residents per wave, benchmarked to Statistics Canada demographics.
Fraud Prevention
IP monitoring, digital fingerprinting, and detection of speeders/straight-liners.
Validation & Cleaning
Screeners, exclusion of low-quality responses, and verified weighting.
Panel Provider
Leger Opinion, Canada’s leading bilingual panel provider.
Professional Commitments
Signatory to the Global Data Quality Excellence Pledge, by the Canadian Research Insights Council (CRIC) (application pending).
Experience with Quantitative Studies
We have led major research programs across healthcare, education, and cultural institutions:
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Health Care – Directed digital recruitment and analytics for virtual care adoption during the COVID-19 pandemic.
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Post-Secondary Education – Managed multi-year seasonal campaigns equivalent to recurring survey waves, enabling longitudinal enrollment insights.
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Parks & Recreation – Delivered sustained measurement of attendance drivers and visitor perceptions, preserving multi-year benchmarks.
Methodology and Approach
We tailor each study to client needs while ensuring methodological rigour:
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Recruitment Strategy: n=1,000 per wave, representative of Ontario demographics.
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Survey Hosting: Enterprise-grade Qualtrics platform with bilingual delivery, mobile optimization, and accessibility compliance.
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Incentives: Fair, standardized honorariums (e.g., $10 prepaid Visa/Mastercard) provided directly to participants.
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Compliance in Regulated Sectors: Experience navigating recruitment restrictions in cannabis and other sensitive industries using vetted panels, compliant advertising platforms, and neutral, research-focused messaging.
Deliverables Include:
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Topline report within 10 business days.
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Comprehensive PowerPoint report with KPIs, trend analysis, and actionable recommendations.
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Weighted datasets (Excel/SPSS).
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Live quarterly presentations for stakeholders.