FedDev Regional Tariff Response Initiative (RTRI)

 

Up to $3M in Combined
Non-Repayable Business Funding

 

Could your business qualify?

✓ Southern Ontario business
✓ $1M+ annual revenue
✓ Tariffs have affected costs, customers, supply chain or U.S. business

FedDev RTRI funding is for liquidity assistance
and pivot projects.

Liquidity Assistance

Up to $2M in non-repayable funding to help maintain operations and employment.

Pivot Projects

Up to $1M non-repayable for productivity, technology and market diversification projects.

Larger Projects

Interest-free repayable funding over $1M for larger transformative projects.

Combined Support

Eligible businesses may apply for liquidity assistance, pivot project funding, or both.

Funding Details

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Funding is available for incorporated, for-profit southern Ontario businesses with at least $1M in annual revenue in one of their last two fiscal years that can demonstrate tariff impacts.

 

    • Liquidity: Up to $2M non-repayable, covering up to 50% of eligible costs.

    • Pivot Projects: Up to $1M non-repayable, covering up to 50% of eligible costs.

    • Larger Pivot Projects: Repayable funding over $1M, covering up to 75% of eligible costs.

    • Combined Funding: Up to $3M non-repayable, or up to $20M total when repayable support is included.

    Get FedDev RTRI Application Support, Today >>

     

    New Motto helps Ontario businesses assess eligibility, document tariff impacts and prepare FedDev RTRI applications. In the last six months, we have helped secure nearly $2 million in approved funding for our clients.

    If tariffs, trade disruption, increased costs or U.S. market exposure are affecting your business, here are the next steps:

    1. Book a Free Eligibility Review: Meet with a Funding Advisor to assess your tariff impacts and determine whether Liquidity Assistance, a Pivot Project, or both may fit your business. Click here to book us now.
    2. Prepare Your Documentation: We help organize the financial information, tariff-impact evidence, project details, budgets and supporting documentation required for your application.
    3. Apply for Funding: Our Funding Advisors support application development, submission and subsequent FedDev Ontario clarification requests.

    Don’t assume you don’t qualify. Let an experienced Funding Advisor review your situation first.
    [Book a FREE consultation].

    Is your business located in Northern Ontario? We support FedNor RTRI applications as well. Learn More.

    Interested in Learning More about how we can help with Funding Opportunities?

    Resource: Official Regional Tariff Response Initiative (RTRI) – FedDev Ontario Website

     

    Let New Motto be your guide to federal funding success.

    Contact us today to book a consultation and discover how we can help you access and maximize funding opportunities for your organization.

    Benefits of Applying With Us

    Over $2M Recently Approved

    Client funding approved in the last six months.

    Senior Funding Experience

    Our Senior Funding Advisor brings 30+ years in funding and finance, including 10 years with the Ontario government.

    Approved Digital Advisors

    OCI-approved Digital Adoption Consultants and CDAP-approved Digital Advisors

    Let’s Grow Your Business Together

    Please book a free, no-pressure consultation to see if we can support your business goals.

    Who is eligible for RTRI funding in Canada?

    RTRI generally supports incorporated, for-profit Canadian businesses with at least $1 million in annual revenue in one of their last two fiscal years. Applicants must demonstrate that tariffs or related trade disruption have affected their business. Eligibility varies by region and funding stream.

    How much non-repayable RTRI funding can my business receive?
    Eligible businesses may qualify for up to $2 million in non-repayable Liquidity Assistance and an additional $1 million for eligible Pivot Projects. Combined support can reach $3 million, depending on demonstrated financial need, eligible project costs, available financing and government approval.
    What business expenses and projects qualify for RTRI funding?

    Liquidity Assistance primarily supports eligible employee payroll to help maintain Canadian operations and employment. Pivot funding can support investments in equipment, automation, technology adoption, productivity improvements and market diversification. Eligible expenses and contribution amounts depend on the applicable funding stream and project requirements.

    How long does it take to prepare an RTRI application?
    With the necessary financial records and supporting documentation available, New Motto can typically prepare an RTRI application within 1–2 weeks. More complex applications may take longer. Government review and approval timelines are separate and depend on application completeness, program demand and the relevant funding agency.
    How can New Motto help my business apply for RTRI funding?

    New Motto’s funding advisors help assess eligibility, quantify tariff impacts, develop the funding strategy and prepare application documentation. We also coordinate submission and support government follow-up requirements. Book a free 30-minute consultation to discuss your business’s potential funding opportunity.

    New Motto Inc. is not affiliated with the Government of Canada, nor are they a government agency. Funding consultation to support your application for this program is optional. Business owners may apply to the FedDev funding opportunities directly, by visiting: https://feddev-ontario.canada.ca/en

    Contact Us

    C208B-777 Bay Street | Toronto, ON | M5G 2C8

    info@newmotto.ca