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Remember when you could only watch the news? Now the words hashtag, tweet, post, Facebook, and Twitter are all part of the broadcast news vocabulary.

With the rise of social media, new ways of communicating with news networks have emerged.  Through the internet and social media platforms, viewers can openly voice their opinions, concerns, likes and dislikes.

If you are a regular viewer of news programming you will notice these changes that have occurred over the last few years.  When watching the morning or evening editions, the following are often involved:

  • Using hashtags (#) to join the conversation
  • News anchors commenting on trending topics
  • Displaying news channels’, journalists’ and guests’ Twitter, Instagram or Facebook pages to connect with or share
  • During interviews, questions can be taken via social media

A few prominent examples of TV News channels or programs that incorporate these social media tools in their broadcast are CHCH TV, CTV Canada AM and BNN (Business News Network).


Hamilton, Ontario’s TV channel uses social media in many different ways.  Throughout their news broadcast they will mention topics that are trending online.

One specific show, Square Off,  has hosts Mark Hebscher and Liz West debating the issues of the day.  Square Off allows viewers to have their say too, near the end of the program time is allotted for viewers to share their opinions.  Viewers can weigh in through email SquareOff@chch.com, Twitter @SquareOffCHCH or by phone 905-522-1101 or 1-888-632-6680 ext 230.

CTV Canada AM

Canada AM gets viewers’ day started with the latest local, national and international news, business, weather sports and entertainment.


Source: CTV Canada AM website


Source: CTV Canada AM website

Twitter accounts/handles are displayed when introducing the news anchors and guests that are being interviewed, allowing viewers to tweet their thoughts, comments, and potentially connect with the host or guest to learn more.  Their Facebook page allows viewers to read, share and comment on news posts and stories.


Business News Network (BNN), is Canada’s only all business and financial news channel. BNN features live interviews with CEOs, as well as financial and market professionals across North America and around the world. Through their programming, their hosts take questions from viewers that are interested in the latest business news via phone, email and Twitter.  BNN shares news on their Facebook page to allow viewers to comment on their posts as well.


Source: BNN website


Source: BNN website

Having viewers take part and have their say through the broadcast engages the audience and encourages them to share their opinion and ask important questions that may be on the minds of others witnessing the program as well.

We’ve moved into the online age and many individuals get their news from Facebook and Twitter.  Pew Research Centre for People & The Press, found 33 percent of young adults got news from social networks the day before, while 34 percent watched TV news and only 13 percent read print or digital newspaper content.

Overall, the study says, the major trends driving the growth and change of digital news are social media, as well as the rapid adoption of mobile internet devices. Whether you get your news from watching the daily TV broadcast, online, or a combination of the two, staying connected to the audiences/viewers through social media is now an integral part of TV news programs.

Social Media can allow you to open two-way communication with people, share important information, collect feedback, and more. Are you looking for a new way to connect?



Today it seems there are applications (apps) for everything and anything!

Whether you are looking for an app for entertainment (AngryBirds),news (CTV), banking (TD Canada Trust)or online purchases(Ticketmaster) the App store has the app for you! Apps are constantly being created and developed. It can become difficult to keep up with them all.  Since apps are becoming increasingly popular and successful, many developers are viewing apps as a trend that won’t end anytime soon, and see apps as a great opportunity both socially and professionally.

What is an App?

When talking about apps, we’re certainly not referring to a delicious appetizer you make at home or order from a restaurant.

An app is a type of software that allows you to perform specific tasks. Applications for desktop or laptop computers are sometimes called desktop applications, and those for mobile devices are called mobile apps.

Two of the latest popular social apps are Periscope and Snapchat.


Periscope is the new live broadcast app which was recently purchased by social media giant Twitter.  It allows you to record anything on your phone and publish it in real-time for anyone to watch around the world.  The live broadcast gives viewers or followers a chance to interact by allowing them to post comments and chat as well.


Source: The Huffington Post


Snapchat is a video messaging app.  Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.  These sent photographs and videos are known as “Snaps”. Users set a time limit for how long recipients can view their Snaps.
With the growing popularity of apps some celebrities have added mobile device application creator to their personal brand portfolio.  Ellen DeGeneres, Jimmy Fallon and even Tom Hanks are just a few of Hollywood A-listers to have created their own app.

Ellen Degeneres

The popular comedian has created two successful apps, Heads Up! and Ellentube.

Heads Up!

The object of the game is to have your partner or group guess as many correct answers before time runs out by acting it out or describing it.  The topics can range from naming celebrities to silly accents.


Ellentube is the video destination for Ellen. Find the best and exclusive show content, user submitted videos, celebrity interviews, games, giveaways, and more.

Jimmy Fallon

The Tonight Show host with help from SparkleFarmer created the Tedzy Bear Game app.  The game is about a sleepy bear trying to gather feathers for his pillow.

Check out this video of Jimmy explaining the new game.


Tom Hanks

As a collector of typewriters, Tom Hanks created the app Hanx Writer. Hanx Writer recreates the experience of a manual typewriter, but with the ease and speed of an iPad or iPhone.


Source: Greek Hollywood Reporter

With a unique purpose, each of these apps has given users a different way to communicate or perform a select task with more ease and convenience than before.

Do you have a service that could benefit by using an online app? Or could you use any of these apps for promotion?










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