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Film adaptation is the art of transferring written work into a feature film.  The most common form of film adaption is based on novels.  Other film adaptations include autobiographies, comic books, scripts, and plays.

You are likely no stranger to viewing a film or video production that was originally a piece of written work.  Many novels have been turned into films. “Between 1994 and 2013, 58% of the top grossing films in the world were adaptations.”  History has shown us that adapting best-selling novels into films is a popular trend.  In many cases the film becomes more popular than the novel itself.

Bestsellers and historically acclaimed pieces such as Gone with the Wind, The Great Gatsby, The Firm, Schindler’s List, The Da Vinci Code, The Godfather, Jurassic Park, Silence of the Lambs, and The Lord of the Rings saga were all brought from text to the big screen.  More recently these three series have made the same move:

  1. Harry Potter
  2. The Twilight Saga
  3. The Hunger Games

Harry Potter

Harry Potter is a fantasy novel series written by British author J.K. Rowling.  Harry Potter is a seven part series that chronicles the adventures of young wizards Harry Potter and his friends Ronald Weasley and Hermione Granger.  All of whom are students at Hogwarts School of Witchcraft & Wizardry.

The series quickly gained popularity and success after the release of the first novel, Harry Potter and the Philosopher’s Stone in 1997.

  • Eight part film series, the seventh novel was split into two films.
  • Highest grossing film series as of October 2014.
  • Brand is worth in excess of $15 billion.
  • Harry Potter themed attractions have been created at several Universal Parks and Resorts.


The Twilight Saga

Twilight is a romance fantasy novel series written by American author Stephenie Meyer. Twilight is a four-part series that chronicles the highs and lows of a relationship between a human teenager and a vampire.

The success of the novels and films generated major buzz for upcoming actors Robert Pattinson, Kristen Stewart and Taylor Lautner.

  • Five part film series, the fourth novel was split into two films, all released between 2008 and 2012



The Hunger Games

The Hunger Games is a series of three adventure novels written by American author Suzanne Collins. The Hunger Games series follows Katniss Everdeen as she continues to rebel/fight against a dictatorship known as The Capitol.

  • Four part film series, the third novel will was split into two films.  With the last film, The Mockingjay Part 2, to be released in November 2015.
  • The trilogy has sold more than 65 million copies in the United States alone.
  • With the three films released already, The Hunger Games series is the 16th highest grossing film franchise.



The works of many other authors have been adapted into film form, William Shakespeare, Jane Austen and Charles Dickens just to name a few.  Two notable authors that come to mind that have generated several novel to film adaptation are:

  1. Nicholas Sparks
  2. Stephen King


Nicholas Sparks

Nicholas Sparks is an American novelist, screenwriter and producer,  who is best known for his romantic drama novels.  Ten of those novels have been adapted into a film, with the latest released in April 2015.

  • Message in a Bottle
  • A Walk to Remember
  • The Notebook
  • Nights in Rodanthe
  • Dear John
  • The Last Song
  • The Lucky One
  • Safe Haven
  • The Best of Me
  • The Longest Ride



Stephen King

Stephen King is an American author of contemporary horror, supernatural fiction, suspense, science fiction and fantasy.  His novels and short stories have sold over 350 million copies, with many also having been adapted into feature films, including:

  • Carrie
  • The Shawshank Redemption
  • The Shining
  • The Green Mile



Producing content on multiple platforms allows individuals to experience something in different ways.

Have you ever heard the statement “seeing is believing”? It may not apply to everything, however taking print or an idea and using it to create video can develop someone’s understanding of it – allowing them to have a better grasp of the words or concept and to visualize a process, action or situation in a way they had not considered or imagined.

Do you have printed material you need adapted for the camera?











SPOILER ALERT!!! If you don’t want to know how the current season of your favourite TV shows or series finale ends, stay away from social media.

Depending on what part of the world you live and which time zone you are in,  the use of social media can affect when and what you learn about your preferred television programs.

Becoming more popular with TV viewing is interacting through social media as you watch the current episode.  The Twitter account of the show and many of the actors, directors, producers, or showrunners may “live tweet” as the audience watches, allowing for two-way communication between the actors and the fans, fan interaction and also a behind-the-scenes look at the show.  However, at the same time it could lead to spoilers for those not currently watching the show live.

When it comes to watching television, we believe there are 3 type of viewers:

1. Watching the live episode each week

These are viewers that have to be home at the time or before the new episode of the week is about to air.  They consider each episode a “can’t miss” event and like to watch it right away.

2. PVR to watch later

These individuals may not be available to watch the new weekly episode live. They will record the episode and watch at their convenience during the week.


Source: Google Images

3. Binge watchers      

Binge watchers are those who PVR, download or stream multiple episodes to watch one after another, instead of waiting each week to watch a new episode.

A few television series that generate a lot of social media buzz by live tweeting with each new episode are:

Click on the above links to their Twitter accounts for more information.

These three shows have generated trending topics based on the storyline, a shocking conclusion to an episode and/or cliffhangers.

Grey’s Anatomy recently killed off a major character and the online community blew up with shock, disbelief and even heartbreak.  Topics such as #RIPMcDreamy and #GreysAnatomy were trending online.  Popular memes and images circulated online to represents the viewers’ opinions and feelings, some of them quite strong.

Just like network and cable television series, reality show spoilers occur as well.  Unlike story plots or shocking twists, reality shows at the end of the competition reveal a winner.  As soon as the host announces, “and the winner is….” it is instantly posted online.

Imagine if social media was prevalent during the major events or finales of Dallas, MASH, Friends, Seinfeld and the X-Files.  Trending topics may have looked something like this: #whoshotJR? #shegotofftheplane #RossandRachelForever #SeinfieldFinale #TheTruthIsOutThere

Source: Google Images

Source: Google Images


Source: Google Images





Prior to social media, digital recorders and binge watching, viewing and discussing television shows was different.  You would call your friend on the phone afterwards or chat about it the next day at work.  Trending topics were at that time, what everyone was talking about the next day in person, and not a popular hashtag online.  Today, we don’t have to wait to ask “did you watch [insert tv show here] last night?”  With social media you can interact online with friends, other viewers, the actors and more while viewing in real time.

Social Media has allowed for real-time communication and discussion in the entertainment industry – how can social media help you interact?



You’ve heard about the breakout musical artists that found fame online (for more information on that, read Shawn Mendes and Walk Off The Earth find music success using Social Media),  but they are not the only ones.  A few other individuals have achieved success by posting online tutorials about beauty/makeup/fashion, comedy sketches and other content and videos as well.

YouTube and online stars and series have grown in popularity so much, that they have their own community and fans.  Award shows like The Webby Awards and events like DigiTour and #YouTubeFanfest now exist to celebrate this growing community.

The Webby’s

The Webby Awards is the leading international award honouring excellence on the internet.
Since their creation in 1996, The Webby’s reflect on the growth of the internet and honours excellence in five major media types.

  1. Websites
  2. Interactive Advertising & Media
  3. Online Film & Video
  4. Mobile Sites & Apps
  5. Social

“The Webby Awards is the internet’s most respected symbol of success.  Receiving nearly 13,000 entries from all 50 states and over 60 countries worldwide.”


DigiTour is an event that brings your favourite YouTube and Vine stars to you via the world’s first all ages social media tour.

The tour features Hayes Grier, Aaron Carpenter and many more.

The 19-city tour makes a stop in Toronto on June 13, 2015 at Echo Beach. Click here to see the schedule. http://www.thedigitour.com/

YouTube Fanfest

YouTube Fanfest brings YouTube’s biggest superstars from around the world together on stage for unique live shows.

This year’s event took place May 2, 2015 at Yonge & Dundas Square in Toronto and included:

  • Free showcase featuring 12 YouTube stars
  • Hosted by YouTube funny lady Jenna Marbles
  • Also appearing Bethany Moto and more
  • Each star has over 1 million subscribers
  • 3 hour red carpet event
Source: Google Images

Source: Google Images

As the popularity of online stars grow, so does the possibility of global fame through viral videos. Individuals post their content online hoping to build a niche following and expand from there, whether they are a musician, actor, talent scout, or expert.  The fans who may discover these individuals play a major role in spreading the word through e-mail, online forums and social media.

The uses of the online world are expanding everyday, becoming the norm for individuals to enjoy TV shows, movies, listen to music, and many more everyday activities.

As you can see, there are now award shows and events to honour and recognize the online community; but despite growing popularity they have not yet trumped more established media award ceremonies such as the Oscars or Grammys.

These online events have yet to create as much buzz or recognition as the more-historic Awards shows broadcasted on primetime TV. The Webby’s is not a “must-see” event for the masses…yet. However it may just be a matter of time before we all tune in to honour online media achievement in addition to feature films and music artistry.

Are you working on a concept for your viral video or social media campaign?



While using search engines like Google, Bing, and Yahoo! is not complex, the factors that determine the search results are.  Looking up something on the internet may seem simple enough, but there are many factors that determine how the top search results are ranked or indexed, for example, Google uses over 200!

When you are searching the internet for specific information, the search results that appear depend on the wording and phrases being used in your query.  As a result, websites attempt to generate content to match what users are looking for.

For example, if you search for “the best chocolate chip cookie recipes”  or “where is the best place to eat in Hamilton?” the search engine will pick up on the keywords and direct you to the sites that best match your search (in it’s humble opinion).  The more trusted, optimized, and popular the site is, the more likely it is to be in the top search results.


Photo Source Google Images


What is SEO?

SEO stands for “search engine optimization”.  SEO is the process that affects the visibility of web pages in a search engine’s natural results.  SEO best practices and tools are used in website content and branding.

Reasons why companies use SEO on their website:

  1. To direct and build online traffic to the site
  2. To be in the top search results for their industry
  3. To increase their reputation, recognition and/or popularity

The three things above can be achieved by:

  • Improving the website’s interaction with users and search engines
  • Making it easy for users to find content
  • Offering quality content and services


How SEO works?

SEO is about improving how a web page is ranked and indexed.  One of the principal ways of achieving this is by having content match the keywords being searched.  SEO-optimized web sites utilize strategy, technique, tactics and finesse.

Why is SEO Important?

The importance of SEO optimization is it can improve the search engine ranking and visibility of your website and have a profound effect in determining the impact of your online presence. Embedding SEO keywords and best practices into your website is a necessary step.

If your website contains interesting content, it will increase your recognition and credibility.  Once the website has garnered traffic, the main goal is to keep visitors coming back to the site.

Continuing to promote the website may bring frequent visitors. By adding new quality and useful content, updating regularly, it will keep users interested and engaged and improve your SEO as search engines will identify your site has new content (which is one of the many factors considered).

Four, among the many, ways websites can optimize their web pages are:

  1. Optimize URLs
    include keywords in URLs
    less than 100 characters in length
  2. Title Tags
    include keywords in title of the web page or post
    less than 65 characters
  3. Heading Tags
    include keywords in headings within the content for better SEO results
  4. Keywords in Content
    use keywords throughout content of web pages
    include variations of keywords

Good SEO allows your site to be among the top ranked, top viewed and gain a good reputation – meaning you have a website that is trusted, reliable, and often updated with fresh and quality content.

Is your website gaining as much traffic as it can? Is it’s content out of date?




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